Hydrogen’s role in decarbonization is shifting toward realistic, sustainable growth, with projections adjusted to reflect achievable milestones. Despite recalibrated forecasts, global progress—from expanded projects to hydrogen hubs—underscores hydrogen’s potential as a vital component of a clean energy future.

Proud milestones of progress

Despite facing global headwinds that affected clean energy projects development – such as supply chain disruptions, rising costs of raw materials and policy uncertainty – the world is making some progress. Below are examples of the global advancements in hydrogen as a cornerstone of a clean energy future.

  • According to International Energy Agency, there are 60 countries, that account for 82% of energy-related CO2 emissions, with hydrogen strategies now; production of low emissions hydrogen has seen a growth of 50% since 2021; and 9 times growth in electrolyser installed capacity.

  • Hydrogen Insights 2024, a report by Hydrogen Council and McKinsey &Co informs clean hydrogen projects in the pipeline globally increased from 228 projects in 2020 to 1,572 projects as of May 2024, representing investments of USD 680 billion. Of which, there are 434 committed stage projects. This translates to a production volumes of 48MT p.a., of clean hydrogen production capacity through 2030, of which 9% volume is in the committed stage.

  • Countries are progressing through policies and programs. A recent unique program includes pay-as-bid auctions by the European Hydrogen Bank. The Commission awarded nearly 720million Euros to seven renewable hydrogen projects.

  • There has been significant progress in conceptualizing, planning and implementing hydrogen hubs as a key strategy for accelerated adoption of hydrogen.  A good example is the announcement of $7billon funding for the development for seven regional clean hydrogen hubs in the US.

Accelerating with a measured approach: A roadmap to Final Investment Decisions

As the global energy landscape shifts toward low-carbon solutions, the hydrogen economy has emerged as a critical component of achieving net-zero ambitions. However, while hydrogen projects are gaining momentum, many are facing delays in reaching Final Investment Decisions (FID). These delays do not negate the urgency of hydrogen development. On the contrary, they highlight the need for a methodical, accelerated approach that balances speed with diligence. For hydrogen developers, this means taking concrete steps to strengthen business cases and de-risk investments while advancing toward FID.

A measured yet accelerated approach requires thorough preparation and strategic execution across several key areas:

1. Leveraging Enabling Policies and Incentive Programs

Hydrogen developers must stay attuned to evolving government policies and programs designed to stimulate the hydrogen economy. Various regions offer significant incentives for green energy projects, including hydrogen. By understanding and incorporating these enabling policies, developers can optimize project financing, enhance profitability, and de-risk their investments. Securing financial support through grants, subsidies, and tax credits can make the difference between a stalled project and a thriving one. Engaging early with regulatory bodies to ensure alignment with policy trends is critical for smooth project progression.

2. Strategic Participation Across the Hydrogen Value Chain

Successful hydrogen projects depend on more than just production; they require a holistic strategy across the entire value chain—from feedstock sourcing to production, conversion, and storage. Developers must assess where they can best contribute to or leverage value chain activities. The location of a hydrogen project becomes very important based on the business model being pursued. For example, securing reliable sources of renewable energy for hydrogen production and ensuring efficient storage and transportation solutions are crucial. Aligning these stages with long-term market demand—whether for domestic use or export—is essential for reducing risk and maximizing returns.

3. Comprehensive Market Studies for Hydrogen and Its Derivatives

Developers need to conduct in-depth market analyses to fully understand the evolving demand for hydrogen and its derivatives, such as ammonia and methanol. This involves not only assessing potential domestic consumption but also exploring export opportunities in key regions, such as Europe and Asia, which are investing heavily in green hydrogen imports. Understanding the applications of hydrogen across industries—from power generation and transport to heavy industry—helps clarify where the greatest demand lies. This insight supports the optimization of production capacities and ensures the project aligns with future market needs.

4. Optimizing Energy Flows for Operational and Financial Efficiency

Efficiency in energy usage is a critical determinant of both operational success and financial performance in hydrogen projects. By optimizing energy flows throughout the production and conversion process, developers can minimize waste and reduce costs, directly impacting the project’s bottom line. This involves maximizing the integration of renewable energy sources, improving production technologies, and ensuring that the energy inputs and outputs are balanced for peak efficiency. Financial modeling based on optimized energy flows will further strengthen the project’s viability and attract investment.

5. Executing a Robust Project Development Process

Achieving FID requires a disciplined approach to project development, including feasibility studies, engineering design, and securing offtake agreements. This stage-gated process ensures that each phase of the project—from pre-feasibility to detailed design—meets critical milestones. Risk mitigation strategies, including technical validation and financial due diligence, must be employed throughout the project lifecycle. Developers should ensure clear governance and accountability across all phases of development to meet timelines and avoid costly delays. 

 

1. Understanding the Power-Hydrogen Relationship

Electrolysis, which uses electricity to produce hydrogen, is central to many hydrogen strategies. However, this approach creates complex interdependencies between power generation and hydrogen production that need to be well understood.

  • Power Availability: Can enough power generation be built in the right locations, along with the grid infrastructure needed to transmit electricity to electrolysis sites? Without this, hydrogen production could falter due to power shortages or bottlenecks in the transmission network.

  • Competition for Electricity: Hydrogen production via electrolysis will compete with other high-demand applications for electricity, including electrification technologies like heat pumps, data centers, and even cryptocurrency mining. Will electrolytic hydrogen be able to compete in regions with limited renewable energy resources?

  • Intermittency and Efficiency: The intermittent nature of renewable energy further complicates hydrogen production. What will be the impact of optimizing hydrogen production with power and hydrogen storage solutions, especially when considering efficiency losses in the energy cycle?

This feedstock-hydrogen challenges are relevant for other pathways too.

2. Addressing Demand-Pull Challenges

While supply-side policies and incentives have been developed, the demand side remains underdeveloped. To attract financing, developers need more certainty in terms of offtake agreements. The demand-pull mechanisms that could close this gap are still in their infancy, and their design will be critical to future growth.

  • Long-Term Contracts and Policy Support: Many potential hydrogen buyers are reluctant to commit to long-term contracts because they anticipate technology costs will fall. However, developers need these contracts to secure financing. Could targeted policy interventions help bridge this gap, offering support to developers while protecting buyers from overpaying?

  • Contracts-for-Differences (CfDs): Programs like Canada’s contracts-for-differences, which use carbon prices as the basis for financial stability, could be expanded. Could a similar mechanism be developed, tied to the price of hydrogen or its derivatives, to provide greater market certainty? Demand could be stimulated especially in hard-to-abate sectors such as cement, steel and chemical sectors.

  • End-Use Infrastructure: The shift to hydrogen in key sectors will often require substantial upgrades to infrastructure. Government support for these upgrades—both in terms of funding and policy incentives—will be essential to catalyzing demand and creating a reliable end-market for hydrogen.

  • Industrial demand: It is quite possible that hydrogen demand for industrial decarbonization could grow and become a baseload, considering the pressure on the industry to decarbonize and the options available.

3. Developing Midstream Assets

A critical gap in the current hydrogen ecosystem lies in the infrastructure needed to transport hydrogen from production sites to end-users. Unlike solar or wind power, where existing electrical grids can transport energy, hydrogen lacks established infrastructure for long-distance transport.

  • Leverage Existing Infrastructure: The natural gas pipeline network could be repurposed to transport hydrogen, but this will require extensive testing to ensure safety and performance standards. Accelerating testing and regulatory approval for blending hydrogen into natural gas pipelines could help fill this gap.

  • Exploring Alternative Transport Modes: Pipelines may be the most efficient and safe method for hydrogen transport, but rail and road transportation options also need to be developed. Further, the form in which hydrogen is transported—whether as gaseous hydrogen, liquid hydrogen, or a derivative like ammonia—must be carefully evaluated. Accelerating the development of regulations and policies in this area could unlock new transport pathways.

  • Permitting and Construction Delays: Infrastructure projects that cross property lines, particularly pipelines, often face significant delays due to complex permitting processes. Streamlining these processes could help accelerate the development of a hydrogen transport network.

  • eFuels potential: Hydrogen is challenging product to transport. In these circumstances, when technological options are being developed, it could be valuable to evaluate the conversion of hydrogen to eFuels or other derivatives that could be safely transported.

4. Harmonizing Regulations, Standards, and Certifications

Governments have made significant strides in supporting hydrogen through policies and programs. However, the regulations, standards, and certifications that will underpin a global hydrogen market are still fragmented and evolving.

  • Uniform Carbon Intensity Standards: Global hydrogen trade will hinge on consistent standards for measuring and certifying carbon intensity across different production methods. A uniform approach to life-cycle carbon intensity assessments and verification is essential for the industry’s credibility. The introduction of ISO/TS 19870 is a good start for standardizing GHG emissions assessment specific to various hydrogen production and delivery pathways and going beyond the generic LCA modeling.

  • Safety and Public Awareness: Ensuring the safe handling of hydrogen is paramount, including the development of global safety standards and proper training for first responders. Additionally, public education will be key in overcoming safety concerns and building trust in hydrogen technologies.

Characteristics of Hubs

Benefits of Hubs

Challenges of Hubs